Wick & Oil is an Omaha, NE based small- batch candle company, whose mission is to have clean burning candles made with top of the line ingredients. The client wanted a brand identity that resembled something found in a vintage apothecary style setting. My solution incorporated the hand drawn look of late 19th century designs, using curls and swashes to embellish the logo, and the poppy flower, a favorite of the client. The client also wanted to have an insect to add a gothic element. This typography was chosen because it feels like it has been stamped, with imperfections to complement the hand drawn feel of the logo. The last two images are the seasonal candle labels used for their spring and fall scents.
Label: 2 x 3”
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