Wick & Oil is an Omaha, NE based small- batch candle company, whose mission is to have clean-burning candles made with top of the line ingredients. The client wanted a brand identity that resembled something found in a vintage apothecary style setting. My solution incorporated the hand-drawn look of late 19th century designs, using curls and swashes to embellish the logo, and the poppy flower, a favorite of the client. The client also wanted to have an insect to add a gothic element. This typography was chosen because it feels like it has been stamped, with imperfections to complement the hand-drawn feel of the logo. The last two images are the seasonal candle labels used for their spring and fall scents.
Label: 2 x 3”
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