Category: Branding

[2022] Another collaboration with Next Level Copy! CAAEL, a nonprofit based in the Chicago area, was in need of an entire brand and messaging overhaul. Knowing this would help their mission, we excitedly signed on. Dana and I helped CAAEL understand their prime audience (donors), analyzed their current website and picked out the most essential information that potential donors would want to see. We worked through the site architecture, wireframes, and mockups, all the way through to the final WordPress design implementation. 

[2022] GoldSky Security was referred to me by another client, Dana from Next Level Copy. Initially, GoldSky needed a new home page designed for their website. My main contact, Keith, gave me carte blanche to completely reimagine their brand (but the logo needed to stay the same). Keeping the idea of trustworthiness at the forefront of my design plans, I began mapping out a mood board that reflected a cyber security brand that was modern and sleek, but still aesthetically approachable and easy to use.  After sign-off from the client, I implemented the design elements into a wireframe, then a fully designed mockup for their developer. 

After the home page project, GoldSky retained me to complete other web projects, PDF documents, and in-house graphics.