Another collaboration with Next Level Copy! CAAEL, a nonprofit based in the Chicago area, was in need of an entire brand and messaging overhaul. Knowing this would help their mission, we excitedly signed on. Dana and I helped CAAEL understand their prime audience (donors), analyzed their current website and picked out the most essential information that potential donors would want to see. We worked through the site architecture, wireframes, and mockups, all the way through to the final WordPress design implementation.