Client: CAAEL (Chicago Area Alternative Education League)

[2022] Another collaboration with Next Level Copy! CAAEL, a nonprofit based in the Chicago area, was in need of an entire brand and messaging overhaul. Knowing this would help their mission, we excitedly signed on. Dana and I helped CAAEL understand their prime audience (donors), analyzed their current website and picked out the most essential information that potential donors would want to see. We worked through the site architecture, wireframes, and mockups, all the way through to the final WordPress design implementation. 

Brand Mood Board

Website Redesign

New homepage walkthrough

CAAEL Original website

Here are a few shots of the new CAAEL website,
or click here to see the site live from your browser.