Packaging, label, and logo design created for a Texas-based soap company. The company does most of their business at trade shows and festivals. My solution was to create a clean and bright design that is easy to read and color coded for an easy way for the customer to retain product information. Research showed that the scent, look, and handmade quality of the soap are what keeps customers coming back. I wanted to ensure those features were front and center of the packaging design by creating an open concept box. The star is another design element used to symbolize the star on the Texas flag, and to tie in the element of “magic” in the company’s name. The printed paper was misted with water, giving the packaging a wet look, almost like water drops on a glass shower door.
Soap box : approx. 3 x 4”